ITC Masterchef is a sub brand of ITC. Their primary products include frozen snacks that can be easily cooked at home.
3 Months
Study ITC Masterchef’s design language and visual identity and design various creatives for Print Advertisements for ITC Masterchef.
POSM, Brochure, Flyers, Retail Brandings.
ITC Masterchef’s colour palette comprises of 2 primary colours, yellow and black. Most of the time grunge textures are used in the background to make the visuals pop and make the layout more dynamic than static.
Primary Nature of Work included creating Brochures, Leaflets, Menu cards, Retail Branding Banners, poster, and other creative related to print advertising
Created two layout directions: a pack-focused header exploring varied arrangements and visual hierarchy, and a side panel using application-based food imagery with a contrasting graphic background to make the products stand out.
Created festive-season Key Visual for ITC Master Chef Frozen Snacks to increase product visibility, relevance, and purchase intent. Extended the campaign across posters, danglers, shelf strips, banners, and flanges.
Developed a POSM toolkit for the launch of new snack range, positioning it as “Har Roz Ka Snack with India’s Favourite Flavours”. Highlighted regional flavours, convenience, and monsoon relevance across posters, danglers, flanges, and banners.
Redesigned ITC Master Chef’s brochure pages using brand-aligned layouts, combining product shots with application-based imagery. Created two dedicated page for the burger patty range.
