For Folkshift movement is shared, not solitary. It is away from excess and toward what truly matters. Rooted in comfort and everyday ease, Folkshift designs compact electric cars that prioritize thoughtful space, simplicity, and reliability over unnecessary luxury.
Year: April 2025
Scope: Branding / Visual Identity
Client: Self
Folkshift is shaped by the belief that progress is collective, where every journey is not just about reaching a destination, but about moving forward together.
Existing EV brands position themselves as premium or luxury brands and thus, the new families of India feel alienated towards them. Furthermore, existing compact EV cars don’t offer the best range in the best price.
To build a brand that feels familiar to the new Indian families, convey a sense of community and comfort instead of positioning itself as premium.
The Logo comprises of two ‘F’s coming from the name itself. It is constructed to resemble a tree added with rounded edges to feel comforting for the target audience.
Please find below the complete brand guidelines and research documentation.